Discover something extraordinary collectable today - for ages 15yrs+
We love the work of Italian artist/designer Simone Legno (aka Tokidoki - in partnership with Pooneh Mohajer). We first fell in love when we discovered the Moofia collection way back in the day. According to Mr Legno, Mozzarella leads the Moofia. The Moofia was assembled to extort milk from the lunchboxes of schoolyard bullies. Mozzarella is loving and kind to good kids but ruthless and feared by those who harass the innocent. By taking the milk from the bad and giving it to the good, the Moofia know the good-hearted will grow up strong and healthy to protect themselves. Milk is power. Milk is protection.